BRAND STORY

We believe there is a better way to make jewellery, fit for purpose in timeless items that are made ethically and sustainably

We lives by 3 main core values:

• Inexpensive and Affordable - No Jewellery should be too precious to be kept away in a box to be worn once a year only
• Versatile, Useful for most situations - Jewellery is meant to be shown off, and good jewellery is versatile and suitable for everyday use
• Classy & Subtle - Jewellery should not be overpowering and too striking or attention grabbing, it should be more graceful and subtle, only accentuating the feminine beauty of the wearer